Rev up and discover my work across automotive, online publishing and creative copywriting!

Caroline Kidd Changing Lanes in the Mazda MX-5

Meet Caroline

Hi, my name is Caroline Kidd and I’m a motoring journalist and creative copywriter based in Wexford, Ireland. I’m the founder and editor of Changing Lanes, the leading Irish online motoring magazine. I also work with clients in the automotive and retail sectors to provide professional copywriting services, expert editorial, top industry article writing and SEO-optimised web copy. I started out with a BSc in Microbiology, followed by an MA in Journalism. I have since upskilled with a Certificate in Digital Marketing to help my clients succeed online.

Caroline Kidd Changing Lanes Mazda CX-30 Prototype

More about Changing Lanes

I set up Changing Lanes as a simple automotive blog in 2014. Now it’s a successful online publishing business and a trusted source and authority on new cars and the motor industry in Ireland and Europe.

Caroline Kidd Changing Lanes and the Ford Focus

Copywriting by Changing Lanes

I offer a suite of creative copywriting services designed to suit the content needs of your retail or automotive business. Improve your online presence with engaging, informative copy that is perfectly optimised for the web. I’m passionate about helping my clients to overcome challenges to perform better online, explore new ways to engage customers, develop more leads and reach your business goals. I understand the online environment and what it takes for a business to succeed because I have done it all with Changing Lanes.

Caroline Kidd Motoring Journalist

My Motoring Journalist Portfolio

I’ve written editorial for a variety of online and print publications including Northern Woman, Forecourt & Retail News, Irish Independent, Ulster Life, the Slaney News and Drivetribe!

Advertise on Changing Lanes!

We offer a range of creative content advertising solutions to get your brand noticed beside the latest automotive news and in-demand car reviews.

Watch me

I have experience in front of and behind the camera making car review videos for Changing Lanes. I also co-presented a video series for the Continental Tyres Irish Car of the Year winners. Browse some of my video presenting below.

Work with me!