Motoring journalist, creative copywriter, speaker and author based in Wexford, Ireland. Discover my work across online automotive media and copywriting for business!

About Me

Hi, my name is Caroline Kidd and I’m a motoring journalist, creative copywriter, speaker and author based in Wexford, Ireland. I’m the founder and editor of Changing Lanes a leading Irish online automotive magazine, and a jury member for Irish Car of the Year. I have a Bachelor of Science in Microbiology from UCD and a Masters in Journalism from DIT. I have since upskilled with a Certificate in Digital Marketing to help me and my clients succeed online! My areas of expertise lie in journalism, copywriting, brand messaging, digital publishing, content strategy, content creation and search engine optimisation. I also know a few things about cars and the motor industry…

Caroline Kidd Changing Lanes and the Volkswagen Up GTI!

More about Changing Lanes

I founded Changing Lanes in 2014 as a simple automotive blog. It’s grown to be a trusted source and authority on new cars and the motor industry in Ireland and Europe! I’ve tested over 350 cars for Changing Lanes and reported from new car launches at home and abroad.

Children’s Book for NWSPCA!

Check out my new children’s book ‘While You Were Sleeping’, written and published to raise money for the North Wexford SPCA.

Copywriting by Changing Lanes

I offer a suite of creative copywriting services designed to help clients in business to improve their online presence with engaging, informative copy that is perfectly optimised for the web. I work with clients across sectors including hospitality, tourism, food, health, wellness, education, technology, automotive, construction, financial services and professional services. I’m passionate about helping my clients to overcome challenges to perform better online, explore new ways to engage customers with content, develop more leads and reach your business goals. I understand the online environment and what it takes for a business to succeed because I have done it all with Changing Lanes!


I write motoring editorial and other car content for a variety of online and print publications including Northern Woman, Forecourt & Retail News, the Irish Independent, Ulster Life and Drivetribe!

We offer a range of creative content advertising solutions to get your brand noticed beside the latest automotive news and in-demand car reviews.

Watch me!

I have experience in front of and behind the camera making car review videos for Changing Lanes. I also co-presented a video series for the Continental Tyres Irish Car of the Year winners. Browse some of my video presenting below.

Work with me!