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Motoring journalist and presenter, founder of Changing Lanes, creative copywriter and author. Discover my work across journalism, automotive media, content creation and copywriting for business.

About Caroline

Hi, my name is Caroline Kidd and I’m a motoring journalist and presenter, creative copywriter and author based in Kildare, Ireland. I’m the founder and editor of Changing Lanes a leading Irish motoring blog, and a jury member for Irish Car of the Year. I have a Bachelor of Science in Microbiology from UCD and a Masters in Journalism from DIT. I have since upskilled with a Certificate in Digital Marketing to help me and my clients succeed online! My expertise lie in journalism, copywriting, content creation and search engine optimisation. I also know a few things about cars and the motor industry…

More about Changing Lanes

I founded Changing Lanes in 2014 as a simple motoring blog to share my passion for cars. I’m so happy that it has grown to be a trusted source and authority on new cars and the motor industry in Ireland and Europe. I’ve tested over 500 cars for Changing Lanes and reported from new car launches at home and abroad. Want to read more?

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Copywriting by Changing Lanes

With my creative copywriting service, I help clients in business to improve their online presence with engaging, informative copy and content that is perfectly optimised for the web. I work with clients across sectors including hospitality, tourism, food, health, wellness, education, technology, automotive, construction, energy, financial services and professional services. I’m passionate about helping my clients to use content to connect with customers and make your website perform better online.

PRESENTING

I began producing and presenting videos for Changing Lanes back in 2014. These days you’ll also find me presenting car reviews videos for Carzone.ie, Ireland’s trusted motoring marketplace. I’ve also presented videos for Continental Tyres Irish Car of the Year and the FASTER EV Project.

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