At Copywriting by Changing Lanes, I offer a suite of creative copywriting services to businesses and organisations across sectors including retail, automotive, technology, hospitality, health, wellness, tourism, construction, education, financial services and professional services. Boost your business and improve your online presence with creative and strategic content that is perfectly optimised for the web!

I’ve had the opportunity to work with so many great clients since I began my career as a copywriter back in 2014. I’ve collaborated with a number of web designers and web design agencies to help improve website content. Hiring a copywriter at the start of a web design project can really help to give coherency and direction to a project. The finished result is always of high quality – websites we can both be proud of.

I’ve learnt so much from my clients and collaborators over the years, and I love working with passionate and enthusiastic business owners and creative professionals.

Contact Caroline Kidd for more information on the following services:

SEO-optimised website copy
Unique product descriptions
Expert editorial & article writing
Top quality blog content
Goal-oriented topic research
Strategic content consultancy

How it works

Before taking on any new editorial or commercial copywriting project, I like to get to know you first. Every project begins with a consultation. I’ll arrange an initial meeting to learn more about your business and what you hope to achieve from working with me.


After a consultation, I will prepare a quote for your project based on the following factors:

How much copy/content is required

An estimate of the number of words required

How much research is involved

The project deadline

Let’s talk

I’m available for editorial and commercial copywriting projects. I would be delighted to discuss your project! Please get in touch at caroline(at) and I will get back to you as soon as possible to arrange a consultation.

%d bloggers like this: