I offer a content creation and copywriting service to clients in media and the motor industry to help you reach your business goals, whether that’s to improve your online presence, build your brand, increase sales or boost traffic to your website.
With over 10 years’ experience as a motoring journalist and car reviewer, I understand the motor industry very well. I have a proven track record in creating brilliant car content for websites and social media, including blogs, photos and short form video content. With my copywriting skills, I can write great captions too.

I’ve created content for car dealerships, car sales websites, as well as motoring-related businesses in car insurance, car maintenance and car accessories.
Please do get in touch if you’re ready to take your motoring business and brand to the next level with top quality content created by one of the industry’s most prolific creators.
I’m open to discussions around the following types of content:
- Blogs
- Articles
- Car reviews
- Short form video content
- Social media content
- Advertorial
- Sponsored content/brand collaborations.
Email: caroline(at)changinglanes.ie for more information.
Brands I’ve worked with



